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Fox Find

Branding   |   Digital Content  |   Print

Category
Event Brand
Client
Fox FInd
Release
January 1, 2020
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Project Elements

Project Elements
Sketches
Email Invite
Feather Banner & Poster
approach

Work Process

01

Problem

The client requested a brand for a singles mixer event and needs the development for marketing materials; both print and digital initiatives.The current brand doesn't attract the target market set forth by the company and they require a social strategy to achieve their goals. The brand requires that the content be engaging and composed of elements that are consistent with viewers' style which will result in public interest and generate sales.

  • Research is needed to gain strong comprehension of existing trends and competitor opportunities.
  • Need a brand that reflects the innovation of the event itself.
  • Signage, print material and online content needs to be unified.

02

Approach

  • Establish strong comprehension of specified target market.
  • Use geometric shapes and modern color palette to convey the revolutionary way of dating.
  • A visual marketing strategy that attracts intended users to participate in the event.
  • A modern brand identity that is consistent across all platforms, both print and digital.
03

Design

  • Web banner and leaderboard
  • Email invite
  • Feather banner
  • Bus banner
  • Poster
04

Why it works!

The visual presentation combines warmth and excitement with passion and enthusiasm. The use of geometrics is modern and conducive to generating the targeted audience. It creates a tone that is still reflective of romance and comfort but also includes elements that are current and enticing.

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