The client requested a brand for a singles mixer event and needs the development for marketing materials; both print and digital initiatives. The current brand doesn't attract the target market set forth by the company and they require a social strategy to achieve their goals. The brand requires that the content be engaging and composed of elements that are consistent with viewers' style which will result in public interest and generate sales.
The visual presentation combines warmth and excitement with passion and enthusiasm. The use of geometrics is modern and conducive to generating the targeted audience. It creates a tone that is still reflective of romance and comfort but also includes elements that are current and enticing.