image of Rohm's sweet room logo

Fresh Attitude

Package Design  |   Rebrand   |   Sustainable Design

Category
Package Design
Client
Fresh Attitude
Release
January 1, 2020
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Project Elements

Original Package
Sketches
Dielines
Final Product
approach

Work Process

01

Problem

The company needs to improve their package design to minimize the impact their products have on the environment. A new package that uses sustainable materials and a revised marketing approach is needed to provide their consumers with confidence in purchasing the product. Increasing credibility by staying current with global matters of a healthy food line is needed to maintain and increase revenue.

  • The package used is not made from 100% recycled materials and some elements cannot be recycled.
  • The positive experience is interrupted by the unpacking process due the amount of waste generated.
  • Some plant-based material still affect the economy and deforestation.
02

Approach

Research sustainable materials in the food packaging industry and evaluate the return of investment on various options. Exploring various designs that use a less is more approach will reduce the amount of materials used. It will lower the cost of manufacturing and appeal to a demographic that shares similar values and visions for clean living.

  • Conduct competitive analysis, sustainable material research and define personas.
  • Use composite bioplastic and soy-based ink (recycled and recyclable plastic when necessary).
  • Enhance user experience by creating a design that is unique to the process; something innovative.
  • Compose a design that is modern and aligns with the lifestyles of the consumer and maintains a link the existing brand.

03

Design

  • Sliding drawer box with divider and packets for sides
  • Energizing colours and patterns that add a playful facet to the experience.
04

Why it works!

Packing that uses sustainable materials appeal to the target audience and validate their decision to purchase, increasing the company’s credibility as a trusted distributor. Consumers are instinctively drawn to the product as the new design stills maintains familiarity but is current and trendy.

  • Creates a positive experience from purchase to tummy.
  • Reduces environmental waste by nearly 80%.
  • Generate new consumer interest and increases sales.

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