image of Rohm's sweet room logo

Rohm's Sweet Room

Logo   |   Stationery   |   Brand Guide

Category
Brand Identity
Client
Rohma Khan
Release
January 1, 2021
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Project Elements

Logo design
Stationery
Brand Guideline
approach

Work Process

01

Problem

The client requested a full brand design to gain a strong visual identity as a local baker within the community. The goal is to be perceived as a professional small business owner and have the capacity to market the company using various channels and platforms.

  • The existing logo doesn't reflect the clients desired impression and isn't scalable or accessible.
  • A need for how to implement the brand identity effectively is required to ensure consistency.

02

Approach

  • Redesign the logo and create a symbol that reflects that invokes curiosity, portrays fluidity and
  • Create a brand identity that speaks to the nature of the services offered and enduces client acquisition.
  • Provide the client with the tools to expand client base by keeping the brand consistent when marketing.
03

Design

  • Logo and symbol design
  • Stationery: Letterhead, business card, envelope and thank you tag/card
  • Standard Brand Guideline
04

Why it works!

By using The use of geometrics is modern and conducive to generating the targeted audience. It creates a tone that is still reflective of romance and comfort but also includes elements that are current and enticing.

  • A visual marketing strategy that attracts intended users to participate in the event.
  • A modern brand identity that is consistent across all platforms, both print and digital.
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